Fly higher: Jordan shoes for men
If you’re looking for style and practicality to hit the basketball court, the Nike Air Jordans are an iconic, must-have trainer. Having built up an almost fanatical following over the years, they are now some of the most famous footwear in history.
The history of Nike Air Jordans
The Air Jordan range was designed by Nike in 1984. Originally founded in Chicago, they were created for former basketball player Michael Jordan when he was playing for the Chicago Bulls. Since Nike had recently released their new Air Sole technology for running and Michael was known to play “in the air”, they were christened Air Jordans. But these high-tops faced their fair share of challenges before hitting the shelves. The NBA initially tried to ban the Air Jordan I for using “non-regulation” colours. Then, when they were finally released, people were sceptical whether the retro design would sell. But as Jordan’s NBA career took off, so did sales of his trainers – and they haven’t stopped selling since!
Jumpman: A legendary design
Made with high-quality materials such as calfskin and premium leather, Air Jordans promise excellent performance both on and off the court. On top of boasting a hand-stitched upper and articulated chassis, these high-tops are also heavily cushioned thanks to Zoom Air technology and tuned IPS pillars. This extra comfort and support make them ideal for wearing during longer basketball games. Interestingly, the Air Jordan II was the first Nike trainer not to feature the Swoosh branding, which was a big risk for the brand at the time that luckily paid off.
From OG to next level
For true Air Jordan fans, these shoes represent a belief in Jordan’s relentless dedication and illustrious career on the court. Since the conception of the original Air Jordan 1 Retro High OG in the 1980s, the brand has been a leader in innovation, with new footwear designs being unveiled every year. There have even been collaborations with celebrities such as Justin Timberlake and Eminem, who released their own unique Air Jordan styles. The perfect synergy between athlete and technology has driven the continued hype and success of these shoes. And after nearly four decades, the high-tops are still flying off the shelves. The range has now been expanded to include sandals, slides and flip flops for wearing off the court – so there really is a perfect Air Jordan style for every occasion.
Shop the hottest Jordan shoes for men at SNIPES
For streetwear’s finest retro trainers, we’ve got you covered! You’ll find a wide range of Air Jordans available on our website. With so many designs and colourways, your new style is just a few clicks away!
