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Sean John

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SEAN JOHN – the brand of P. Diddy

SEAN JOHN and SNIPES share a close connection to hip-hop culture, as well as the fact that they were founded in 1998. No one less than Sean Combs aka P. Diddy himself created the brand at the end of the 90s and thus shaped a success story that continues to this day.


Von Hip-Hop to haute couture

In the beginning, SEAN JOHN stood for apparel and sneakers specifically for hip-hop and streetwear, but in the mid-2000s, the brand reinvented itself and showed that it had much more potential. From then on, the company focused on high quality and has since moved into the realm of prêt-à-porter and haute couture fashion. The success of this change continues to this day.


SEAN JOHN – Quality that has won several awards!

SEAN John has received the "excellent" award from the Council of Fashion Designers of America (CFDA) several times, while Diddy himself was named CFDA "Meanswear Designer of the Year" in 2004. This accolade further contributed to the success of the fashion label. While the brand focused on urban and streetwear in the beginning, it redefined men's fashion in the 00s. Diddy's extraordinary lifestyle is reflected in the brand's impeccable design. In doing so, they bridged the gap between stylish menswear and streetwear long before it was trendy.

From tailored suits to perfume - SEAN JOHN is more than just a fashion brand!

SEAN JOHN now encompasses several categories, including tailored suits, outerwear, hats, watches, eyewear, fragrances, loungewear and bed linen. For over 20 years, the brand has stood for high-quality products and impeccable design. Sean John has always been a pioneer and is still at the cutting edge of fashion today.

Fashion as an attitude to life

It is not only fashion that SEAN JOHN sells, but much more an attitude to life for those who dream big. SEAN JOHN shows that boundaries are there to be crossed or to put it in P. Diddy's words: "Fashion is a part of my life, it's important to dream and Sean John has always been a dream come true."